Social media manager, creative and digital strategist and content creator
The Kooks
Overseeing the day-to-day social and digital strategy for The Kooks across multiple social and DSP platforms. In May 2025 the band released their 7th studio album, Never/Know, which reached number 5 in the Official Album Charts - the band’s first Top 5 album in 17 years.
Social media management
Photography and video content creation
Digital campaign strategy
Community management
Overview
Project worked on as Social Media Manager at Beautiful Digital
Social media management
Photography
Digital campaign strategy
Influencer strategy
Sex Pistols
Overview
Developed a social media strategy for the Sex Pistols that resulted in an increase in Instagram followers by almost 200k, over a 2.5 year period.
In this time the account also achieved its first 1 million views on a single video and has since had additional posts also surpass this.
Established an ongoing collaboration with Avril Lavigne as a part of an influencer strategy focused around Sex Pistols official merch and brand collections. Avril has reshared every story post to her 13 million plus Instagram followers.
In addition to this Avril has worn Sex Pistols items gifted to her that have been included in adverts, as well as her latest music video, ‘Young and Dumb’ featuring Simple Plan.
‘Seen On’ Influencer Strategy
Sex Pistols and Seen On strategy worked on as Social Media Manager at Beautiful Digital. Collaboration with Avril Lavigne through freelance work.
Bryan Ferry
Product photography and iPhone footage of Bryan Ferry’s ‘Retrospective’ release, shot for social use.
Photos and videos created for use by Beautiful Digital